Retail UWB Tag Teardown Comparison - Market Report

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Retail UWB Tag Teardown Comparison - Market Report

Report description

Total pages: 21

This comprehensive analysis provides a comparative examination of the leading Ultra-Wideband (UWB) Tag devices, evaluating the hardware architecture and market positioning of the Apple AirTag, Samsung SmartTag2, Motorola Moto Tag, and Blackview UWB Tag.

Complementing the hardware teardowns, the report delivers a strategic market analysis of the UWB consumer Tags. It assesses adoption trends, market share, pricing trend, main use cases covered and sales strategy. This overview is intended for IoT stakeholders and hardware analysts seeking an objective benchmark of current spatial computing peripherals and their underlying silicon solutions.

Table of contents

1 Introduction & disclaimer

2 Device specs

3 Teardown

4 BOM cost analysis

5 Market context

6 Contact

Retail UWB Tag Teardown Comparison - Market Report – FAQ

Q. What are the primary drivers for UWB tag adoption through 2030?

A. The global market is projected to grow at a CAGR of approximately 10%, surpassed 44 million units in 2024. This growth is driven by the expansion of "Find My" ecosystems from Apple, Samsung, and Motorola, alongside the entry of cost-efficient OEMs and the integration of UWB into automotive and industrial asset-tracking sectors.

Q. How is the UWB chipset landscape evolving?

Despite new entries from Chinese semiconductor vendors, the market remains consolidated around three primary players: Apple (in-house), NXP, and Qorvo. High barriers to entry include complex RF and antenna design requirements and the need for deeply integrated software stacks that optimize user directionality and intent.